AJAY MISHRA

Good marketers see consumers as complete human beings with all the dimensions real people have. - Jonah Sachs

Content marketing is a commitment, not a campaign.  – Jon Buscall

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is mobile apps. The digital marketing strategy may include different objectives, depending upon the size of your business. However, a simple and effective strategy may help you to stay focused and meet the goals.  You need to build a long-term plan. That’s what we’re here for today. To start, break your marketing strategy up into pre-launch and post-launch tactics. APP STORE INFORMATION! It’s almost hard to believe that a decade ago, the Apple app store first launched. It was something brand new and completely revolutionary to the market. The figures backed that up, with 10 million apps downloaded in the first weekend alone. Fast-forward to 2018 and apps are still performing strong. The number of Apple apps downloaded in 2017 topped 197 billion. However, many businesses still haven’t fully embraced the mobile app. As of March 2018, there were over 2.6 milli

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: The Merchant (also known as 'retailer' or 'brand')  The Network (that contains offers for the affiliate to choose from and also takes care of the payments)  The publisher (also known as 'the affiliate')  The customer The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO) , paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense

Google Pay-per-click marketing enables you to advertise on  Google, getting your message out to a vast audience of Internet  searchers. Conducting PPC marketing with Google requires using  Google's advertising platform, AdWords. Google PPC: Using AdWords AdWords is Google's pay-per-click (PPC) advertising platform and the main source of revenue. In PPC Google marketing, advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses ads to be displayed and the ads' position based on each user's maximum bid and Quality Score. Quality Score is determined by factors like: Relevance of ad copy to the keyword The relevance of the ad to its corresponding landing page The ad's click-through rate (CTR) Historical account performance Other relevance and performance factors Quality Score can affect your Google pay-per-click rates. Higher Quality Scores mean m

The power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. What is Social Media Marketing?  Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and perhaps most importantly your bottom line. 1. The Law of Listening Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s impor

E-commerce, also known as online shopping, is becoming more widespread as more consumers look to the Internet for purchasing decisions. Consumers can find a wider variety of goods, often at more competitive prices, However, because shopping online requires much less commitment than shopping in a store consumers can fill up a virtual shopping cart from the comfort of their living rooms at any hour of the day as many as 95% of online shoppers don’t “convert” (or purchase) from a website on their first visit. Businesses implement e-commerce marketing strategies hoping to solve this issue, easing consumer decision making online.  What is e-commerce marketing?  E-commerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. Digital marketing for e-commerce applies traditional marketing principles to a multichannel, data-driven environment. E-commerce marketing can be divided into two general actions:  driving website