E-commerce, also known as online shopping, is becoming more widespread as more consumers look to the Internet for purchasing decisions. Consumers can find a wider variety of goods, often at more competitive prices, However, because shopping online requires much less commitment than shopping in a store consumers can fill up a virtual shopping cart from the comfort of their living rooms at any hour of the day as many as 95% of online shoppers don’t “convert” (or purchase) from a website on their first visit. Businesses implement e-commerce marketing strategies hoping to solve this issue, easing consumer decision making online. What is e-commerce marketing? E-commerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. Digital marketing for e-commerce applies traditional marketing principles to a multichannel, data-driven environment. E-commerce marketing can be divided into two general actions: driving website
With 22+ years of marketing management expertise, my name is Ajay Mishra. I'm passionate about finding ways to help others and connecting with new people. As a creative and results-driven individual, I specialize in developing and executing brand, digital, and social media strategies that adhere to brand standards. My responsibilities include designing materials for multiple platforms such as web, social media, and print while crafting and launching campaigns to meet deadlines.