In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
With 22+ years of marketing management expertise, my name is Ajay Mishra. I'm passionate about finding ways to help others and connecting with new people. As a creative and results-driven individual, I specialize in developing and executing brand, digital, and social media strategies that adhere to brand standards. My responsibilities include designing materials for multiple platforms such as web, social media, and print while crafting and launching campaigns to meet deadlines.