Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: a subscription-based Google Analytics Premium targeted at enterprise users and Google Analytics for Mobile Apps , an SDK that allows gathering usage data from iOS and Android Apps. Google acquired Urchin Software Corp. in April 2005. Google's service was developed from Urchin on Demand. The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and used in the redesign of Google Analytics in 2006. The newer version of Google Analytics tracking code is known as the asynchronous tracking code, which Google claims is significantly more sensitive and accurate, and is able to track even very short activities o
With 22+ years of marketing management expertise, my name is Ajay Mishra. I'm passionate about finding ways to help others and connecting with new people. As a creative and results-driven individual, I specialize in developing and executing brand, digital, and social media strategies that adhere to brand standards. My responsibilities include designing materials for multiple platforms such as web, social media, and print while crafting and launching campaigns to meet deadlines.