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Showing posts with the label Email Marketing – Why do it? And How?

Digital Marketing the Future

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value and experience. Marketing has become very dynamic. We have not only improved the way we create advertisements, but we have also made an impact on the way people buy our products. Every day, companies are creating new ways to make people feel like they want their products or even better like they need them. Consumers want to make their own choices and buy what they buy for personal reasons. According to research from ODM Group, over 70% of consumers consult social media before making a purchase. So, people don’t always choose by themselves when buying something. India, a densely populated country with a population of 1,339,180,127. There are ample opportunities that are created every minute for the people. And when we say digital marketing, then note that the future of digital marketing in India and the scope of digital marketing in the future is goi

Email Marketing – Why do it? And How?

Email marketing is directly marketing a commercial message to a group of people using email . In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. What is Email Marketing? You have heard of email marketing repeatedly on the internet, at conferences, and during marketing strategy meetings. They say email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly. But what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should a business spend the time to maintain an email list? Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly thro