We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is mobile apps. The digital marketing strategy may include different objectives, depending upon the size of your business. However, a simple and effective strategy may help you to stay focused and meet the goals. You need to build a long-term plan. That’s what we’re here for today. To start, break your marketing strategy up into pre-launch and post-launch tactics. APP STORE INFORMATION! It’s almost hard to believe that a decade ago, the Apple app store first launched. It was something brand new and completely revolutionary to the market. The figures backed that up, with 10 million apps downloaded in the first weekend alone. Fast-forward to 2018 and apps are still performing strong. The number of Apple apps downloaded in 2017 topped 197 billion. However, many businesses still haven’t fully embraced the mobile app. As of March 2018, there were over 2.6 milli
With 22+ years of marketing management expertise, my name is Ajay Mishra. I'm passionate about finding ways to help others and connecting with new people. As a creative and results-driven individual, I specialize in developing and executing brand, digital, and social media strategies that adhere to brand standards. My responsibilities include designing materials for multiple platforms such as web, social media, and print while crafting and launching campaigns to meet deadlines.