AJAY MISHRA

Good marketers see consumers as complete human beings with all the dimensions real people have. - Jonah Sachs

Content marketing is a commitment, not a campaign.  – Jon Buscall

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is mobile apps. The digital marketing strategy may include different objectives, depending upon the size of your business. However, a simple and effective strategy may help you to stay focused and meet the goals.  You need to build a long-term plan. That’s what we’re here for today. To start, break your marketing strategy up into pre-launch and post-launch tactics. APP STORE INFORMATION! It’s almost hard to believe that a decade ago, the Apple app store first launched. It was something brand new and completely revolutionary to the market. The figures backed that up, with 10 million apps downloaded in the first weekend alone. Fast-forward to 2018 and apps are still performing strong. The number of Apple apps downloaded in 2017 topped 197 billion. However, many businesses still haven’t fully embraced the mobile app. As of March 2018, there were over 2.6 milli

How to Grab Freelancing Projects is just one of the 17 modules that you will learn in advanced digital marketing training program. Any freelancing site that deals with business networking solutions and social networking opportunities, both at a time is the ideal choice. However not all job outsourcing sites deploy social networking opportunities for their members. If you can join a social business-networking site that allows you to know more about potential employers and build relationships through regular communication - there is nothing better you can expect. To be a successful Freelancer online and make good money you need to Develop your business profile at its level best and keep updating it time to time directly communicate with employers and prospects and build a rapport build a strong social network surrounding friends, peers, partners, employers, companies and project owners. Freelance website advice Is your profile quality one? It's important to fill it with al

In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: The Merchant (also known as 'retailer' or 'brand')  The Network (that contains offers for the affiliate to choose from and also takes care of the payments)  The publisher (also known as 'the affiliate')  The customer The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO) , paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense

Display advertising is graphical advertising on the World Wide  Web that appears next to content on web pages, IM applications,  email, etc. These ads often referred to as banners, come in  standardized ad sizes, and can include text, logos, pictures, Video,  or more recently, rich media. The first type of relationship between a website and an advertiser  was a straightforward, direct partnership. This partnership model  implies that the advertiser promoting a product or service pays the  website (also known as a publisher) directly for a certain amount of  ad impressions. As time went on, publishers began creating  thousands of websites, leading to millions of pages with unsold ad  space. The Future for Online Display Advertising Internet users spend more time surfing using mobile devices and  viewing different social media platforms. This behavior pattern  affects the online advertising market that

Mobile marketing offers the ability to communicate in real time with consumers via a mobile device in a variety of ways; you can send SMS/MMS messages to your customers, create mobile responsive websites and emails, and develop apps to engage your customer base and more. Mobile used in conjunction with existing channels such as web, email and social to drive meaningful engagement with your brand. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations; it will transform your entire business. The mobile medium can be leveraged to achieve outstanding results for your brand, today and for the future. Mobile is now considered the 7 th mass media with the other 6 being Print, Recordings, Cinema, Radio, Television, and the Internet . They are called mass media because they reach out and touch not only the elite but also the greater masses. Defining th