Digital Marketing Overview

Digital Marketing is the process of building and maintaining people relationships through online activities to facilitate the exchange of views, products, and services that satisfy the goals of both parties.


Q: What do you mean by digital marketing?

Ans: Digital marketing is marketing that makes use of electronic

devices (computers) such as personal computers, laptops,

smartphones, tablets, radio and game consoles to engage with

smart TV. Digital marketing applies technologies or platforms

such as websites, e-mail, apps, and social networks.

Q: What is digital ad sales?


Ans: Digital marketing is an umbrella term for the targeted,

measurable, and interactive marketing of products or services

using digital technologies to reach and convert leads into

customers. The key objective is to promote brands, build

preference, reach the person directly and increase sales through

various digital marketing techniques.


Q: What do you mean by marketing? 

Ans: "Marketing is getting the right product or service in the right

quantity, to the right place, at the right time and making a profit in

the process". Marketing is about identifying and understanding

your customer and giving them what they want. It's not just about

advertising and promoting your business.

Q: What do you mean by online marketing?

Ans: Online marketing, which is also called the internet

marketing or online advertising is any tool, strategy or method of

getting the company name out to the public. The advertisements

can take many different forms and some strategies focus on subtle

messages rather than clear-cut advertisements 

Q: What benefits do you get from Digital Marketing?

Ans:There are many, I’ve detailed a few of them below for you:

Online marketing, which is also called internet

marketing or online advertising is any tool, strategy or method of

getting the company name out to the public. The advertisements

can take many different forms and some strategies focus on subtle

messages rather than clear-cut advertisements.

• Better Leads
  
• More clients
  
• Low cost of sale
  
  

• Higher conversation rate
  
• Improved image
  
• More interaction with potential clients
  
• Greater exposure to the marketplace
  
• Your company viewed as an expert in its field
  
• A good return on investment for your company

Q: What else is involved in Digital Marketing?

Ans: There are many aspects of Digital Marketing, which come together and provide the results you want and need. Some people work better from a graphical representation than from lots of text, so I’ve created a high-level overview of Digital Marketing. Hopefully, it won’t hurt your head too much!