Digital marketing requires data.

But just having data isn’t going to change anything. Data must be accurate and have the context to be actionable...

Without facts and principles, data is useless. – Bob Hoffman

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Content marketing is not a one and done. It’s a constant factor in everything you do in digital marketing.

Content marketing is a commitment, not a campaign. – Jon Buscall

Think Different! | Each time I look at the screen, I see a great advice helping to move forward.

Good marketers see consumers as complete human beings with all the dimensions real people have. - Jonah Sachs

Marketing Plan for Mobile App

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is mobile apps. The digital marketing strategy may include different objectives, depending upon the size of your business. However, a simple and effective strategy may help you to stay focused and meet the goals. You need to build a long-term plan. That’s what we’re here for today. To start, break your marketing strategy up into pre-launch and post-launch tactics. APP STORE INFORMATION! It’s almost hard to believe that a decade ago, the Apple app store first launched. It was something brand new and completely revolutionary to the market. The figures backed that up, with 10 million apps downloaded in the first weekend alone. Fast-forward to 2018 and apps are still performing strong. The number of Apple apps downloaded in 2017 topped 197 billion. However, many businesses still haven’t fully embraced the mobile app. As of March 2018, there were over 2.6 m...

AJAY MISHRA

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