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Showing posts with the label Social Media

Adsense & Blogging

Google AdSense is something you’ve probably heard can make you a lot of money, but how do you make it work for YOUR blog? In our modern economy, finding more ways to make money is important. In fact, being able to increase your earnings on your own is one of the most important aspects of surviving such treacherous economic times. Knowing how to generate Google AdSense revenue is one way that you can boost your bottom line every month. While Google AdSense was initially designed with website and blog publishers in mind, anyone who creates and maintains their own blog or website can take advantage of the incredible opportunity. Whether you have a full-time job and are building a web presence for yourself in your free time or run a web design business, for example, you can generate a great deal of revenue using this tool, if you know how to use it to your advantage. By allowing advertisements on your blogs, you create a static revenue stream. It’s basically that simple, yet th

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: a subscription-based  Google Analytics Premium  targeted at enterprise users and Google Analytics for Mobile Apps , an SDK that allows gathering usage data from iOS and Android Apps. Google acquired Urchin Software Corp. in April 2005. Google's service was developed from Urchin on Demand. The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and used in the redesign of Google Analytics in 2006. The newer version of Google Analytics tracking code is known as  the asynchronous tracking code, which Google claims is  significantly more sensitive and accurate, and is able to track even  very short activities o

Search Engine Optimization (SEO)

SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. Why does my website need SEO? The majority of web traffic is driven by the major commercial search engines, G

Email Marketing – Why do it? And How?

Email marketing is directly marketing a commercial message to a group of people using email . In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. What is Email Marketing? You have heard of email marketing repeatedly on the internet, at conferences, and during marketing strategy meetings. They say email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly. But what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should a business spend the time to maintain an email list? Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly thro

PPC Advertising Google Adwords

Google Pay-per-click marketing enables you to advertise on  Google, getting your message out to a vast audience of Internet  searchers. Conducting PPC marketing with Google requires using  Google's advertising platform, AdWords. Google PPC: Using AdWords AdWords is Google's pay-per-click (PPC) advertising platform and the main source of revenue. In PPC Google marketing, advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses ads to be displayed and the ads' position based on each user's maximum bid and Quality Score. Quality Score is determined by factors like: Relevance of ad copy to the keyword The relevance of the ad to its corresponding landing page The ad's click-through rate (CTR) Historical account performance Other relevance and performance factors Quality Score can affect your Google pay-per-click rates. Higher Quality Scores mean m