AJAY MISHRA

SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. Why does my website need SEO? The majority of web traffic is driven by the major commercial search engines, G

Google Pay-per-click marketing enables you to advertise on  Google, getting your message out to a vast audience of Internet  searchers. Conducting PPC marketing with Google requires using  Google's advertising platform, AdWords. Google PPC: Using AdWords AdWords is Google's pay-per-click (PPC) advertising platform and the main source of revenue. In PPC Google marketing, advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses ads to be displayed and the ads' position based on each user's maximum bid and Quality Score. Quality Score is determined by factors like: Relevance of ad copy to the keyword The relevance of the ad to its corresponding landing page The ad's click-through rate (CTR) Historical account performance Other relevance and performance factors Quality Score can affect your Google pay-per-click rates. Higher Quality Scores mean m

Building a website without a plan is like constructing a building without blueprints. Things end up in the wrong place, features are overlooked, and the situation is ripe for miscommunication between website builder and client. Planning your website ahead of time will give it clear direction as well as prevent missed deadlines and backtracking. If you are a web designer working with clients, then this guide will help both of you to plan properly. If you are a business owner or employee of an organization, then this guide will help lay the groundwork for your coming website. Q: How to Create a Website Plan? Ans: Before you begin making the web pages that will make up your website, you will need to create a website plan: Draft a preliminary website plan.  Draw a website map.  Drafting a preliminary Website Plan Website plan  outlines the purpose and goals of your website. It should address the following issues:  Website Purpose: What is the purpose of your website

The power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. What is Social Media Marketing?  Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and perhaps most importantly your bottom line. 1. The Law of Listening Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s impor

E-commerce, also known as online shopping, is becoming more widespread as more consumers look to the Internet for purchasing decisions. Consumers can find a wider variety of goods, often at more competitive prices, However, because shopping online requires much less commitment than shopping in a store consumers can fill up a virtual shopping cart from the comfort of their living rooms at any hour of the day as many as 95% of online shoppers don’t “convert” (or purchase) from a website on their first visit. Businesses implement e-commerce marketing strategies hoping to solve this issue, easing consumer decision making online.  What is e-commerce marketing?  E-commerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. Digital marketing for e-commerce applies traditional marketing principles to a multichannel, data-driven environment. E-commerce marketing can be divided into two general actions:  driving website

When we want to learn more about another person, the first place we turn is the Internet and Google is the top search engine to do so. Every day, over one billion names are searched on Google and 77% of job recruiters are required to Google potential employees during the hiring process. While you may not have Googled yourself, it's certain that someone else has and they are making judgments about you based on what they find. 45% of people have found something in a Google search that made them decide NOT to do business with someone. Ultimately, it's your responsibility to ensure you make a good impression when someone Googles you and this guide is here to help. We'll take you through the steps involved in assessing your current online reputation and what you can do to manage it. What is Online Reputation Management? Basically, online reputation management is the process of controlling what shows up when someone Googles your name. We'll show