AJAY MISHRA

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value and experience. Marketing has become very dynamic. We have not only improved the way we create advertisements, but we have also made an impact on the way people buy our products. Every day, companies are creating new ways to make people feel like they want their products or even better like they need them. Consumers want to make their own choices and buy what they buy for personal reasons. According to research from ODM Group, over 70% of consumers consult social media before making a purchase. So, people don’t always choose by themselves when buying something. India, a densely populated country with a population of 1,339,180,127. There are ample opportunities that are created every minute for the people. And when we say digital marketing, then note that the future of digital marketing in India and the scope of digital marketing in the future is goi...

Good marketers see consumers as complete human beings with all the dimensions real people have. - Jonah Sachs

Content marketing is a commitment, not a campaign.  – Jon Buscall

Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Some of the activities computers with artificial intelligence are designed for include: Speech recognition Learning Planning Problem-solving With the development of the electronic computer in 1941 and the stored program computer in 1949, the conditions for research in artificial intelligence (AI) were given. Still, the observation of a link between human intelligence and machines was not widely observed until the late 1950s. A discovery that influenced much of the early development of AI was made by Norbert Wiener. He was one of the first to theorize that all intelligent behavior was the result of feedback mechanisms. Mechanisms that could possibly be simulated by machines. A further step towards the development of modern AI was the creation of The Logic Theorist. Designed by Newell and Simon in 1955 it may be considered the...

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is mobile apps. The digital marketing strategy may include different objectives, depending upon the size of your business. However, a simple and effective strategy may help you to stay focused and meet the goals.  You need to build a long-term plan. That’s what we’re here for today. To start, break your marketing strategy up into pre-launch and post-launch tactics. APP STORE INFORMATION! It’s almost hard to believe that a decade ago, the Apple app store first launched. It was something brand new and completely revolutionary to the market. The figures backed that up, with 10 million apps downloaded in the first weekend alone. Fast-forward to 2018 and apps are still performing strong. The number of Apple apps downloaded in 2017 topped 197 billion. However, many businesses still haven’t fully embraced the mobile app. As of March 2018, there were over 2.6 m...

 – Andrew Davis

But just having data isn’t going to change anything. Data must be accurate and have the context to be actionable... Without facts and principles, data is useless.  – Bob Hoffman

Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution. - Albert Einstein

How to Grab Freelancing Projects is just one of the 17 modules that you will learn in advanced digital marketing training program. Any freelancing site that deals with business networking solutions and social networking opportunities, both at a time is the ideal choice. However not all job outsourcing sites deploy social networking opportunities for their members. If you can join a social business-networking site that allows you to know more about potential employers and build relationships through regular communication - there is nothing better you can expect. To be a successful Freelancer online and make good money you need to Develop your business profile at its level best and keep updating it time to time directly communicate with employers and prospects and build a rapport build a strong social network surrounding friends, peers, partners, employers, companies and project owners. Freelance website advice Is your profile quality one? It's important to fill it with al...

In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads. ...

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: The Merchant (also known as 'retailer' or 'brand')  The Network (that contains offers for the affiliate to choose from and also takes care of the payments)  The publisher (also known as 'the affiliate')  The customer The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO) , paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense...